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Marketing resources
Free marketing resources: guides, checklists and learning paths you can use today. We only list resources that exist and that you can open right now.
How this library of free marketing resources works
A resource here is something you can use immediately: a playbook, a checklist inside a guide or a directory. If a resource requires a download, sign-up or payment, we say so before you click.
Downloadable templates and printable checklists are not published yet. We will add each one to this page only after it exists and has been tested. In the meantime, the checklists inside our SEO guide and lead generation guide are ready to use. For official free training, Google’s Skillshop is also worth a look.
- Everything listed is live
- No hidden sign-ups
- Honest labels on free and paid
Free marketing checklists you can use today
These checklists condense the most important steps from our playbooks into lists you can work through in an afternoon. Copy them into a notebook or spreadsheet, tick off what you already do and pick the three gaps that would make the biggest difference.
Google Business Profile checklist
- Business name exactly as it appears on your signboard, with no extra keywords.
- The most specific primary category, plus relevant secondary categories.
- Accurate address or service area, phone number, website and hours, including holidays.
- Every service or product added with a short description.
- At least 20 real photos: exterior, interior, team, products and work.
- A process to ask every happy customer for a review, and replies to every review.
- A post or offer published at least twice a month.
Website basics checklist
- Headline that says what you do, for whom and where, visible without scrolling.
- One clear call to action on every page, plus click-to-call and WhatsApp on mobile.
- Separate pages for each main service or product, each with unique, helpful content.
- Unique title tag and meta description on every page.
- Pages load in under three seconds on mobile data.
- Google Analytics, Search Console and conversion tracking installed.
- Contact details, privacy policy and trust signals such as reviews and certifications.
Social media checklist
- Profile photo, bio, contact button and link set up on every active platform.
- Three content pillars defined: discovery, trust and action.
- A weekly posting schedule you can actually maintain.
- Replies to comments and messages within a few hours.
- Monthly review of reach, saves, profile visits and enquiries from social.
Paid ads launch checklist
- Target cost per lead or sale calculated from your margins.
- Conversion tracking tested before launch.
- A dedicated landing page for each campaign.
- Negative keywords added for search campaigns.
- At least three creative variations for social campaigns.
- A weekly review to pause weak ads and move budget to winners.
Lead follow-up checklist
- Instant acknowledgement message for every new enquiry.
- Personal call or reply within the same working day, ideally within minutes.
- A four to six step follow-up sequence over two weeks.
- Every lead recorded with source, status and outcome.
- A monthly nurture message for leads who are not ready yet.
For the reasoning behind each step, read the full channel guides and your industry playbook. For software that makes these checklists easier, see our marketing tools page.
Free marketing playbooks
Four more playbooks sit in the industries directory.
Real estate playbook
Project launches and site visits.
Healthcare playbook
Compliant patient education.
Education playbook
Admissions funnels.
E-commerce playbook
Category SEO and retention.
Restaurants playbook
Local discovery and reviews.
IT Product playbook
Demos and activation.
Checklists you can use now
These checklists are sections inside our guides, not separate downloads.
On-page SEO checklist
Titles, headings, links and images, inside the SEO guide.
Technical SEO basics
Speed, mobile, crawling and security.
Landing page checklist
The conversion optimization landing page steps.
Paid campaign readiness
Landing page, tracking and budget checks.
Content, social and advertising resources
Content planning method
A four-step calendar planning process.
Social media platform guide
Which platform suits which business.
Google and Meta Ads guide
Structure, targeting and budgets.
Marketing tools directory
Free, freemium and paid tools.
A simple learning path
Use this path with any playbook.
Week one: choose your industry
Read your industry playbook end to end.
Week two: pick one channel
Study the matching guide, such as SEO or social media.
Week three: apply one change
Improve one page, post or campaign.
Week four: review
Check your KPIs and decide the next experiment.
Suggest a resource
Tell us which checklist or template would help you most. Email beingmarketive@gmail.com or use the contact page.
Resources FAQs
Everything listed on this page is free to read. If we ever offer a paid resource, we will label it clearly beforehand.
They are not published yet. This page only lists resources that exist and work, so downloads will appear after they are ready and tested.
You may link to any page. Please do not republish our content without permission, as described in the terms.
Pick one resource and use it today
Open a playbook or a checklist and apply one idea this week.